Most AI proposal tools skip the hard part. ProposalLab.ai front-loads the structured work — reading the RFP, confirming the requirements, scoring the bid, the Table of Contents, the budget — so the AI drafts on-brand, on-budget, and on-spec. Then it checks the draft against every requirement, and every time it runs again it tells you what it changed and why.
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Content scattered across Word, Google Docs, SharePoint, and email. Nobody is sure which version is current, and the win-library decays because no one updates it.
Two weeks of waiting, then two weeks of panic-writing before the deadline. Pricing gets guessed on a Friday. Half the RFP requirements get skimmed.
Tools that jump straight to generation produce fluent, off-brand drafts that miss requirements. Selection committees know exactly what generic looks like.
The product mirrors the proposal workflow. Each phase feeds the next, so the AI generates with the constraints it needs. Shown here in full; the pricing page lists what each plan includes.
Drop the RFP. The client, dates, constraints and key facts are read out of it. Attach the rest — résumés, methodology, past work — from your Library.
Read the RFP as a team, confirm the requirements, and get a bid/no-bid score with every number linked to its source.
The Table of Contents the RFP prescribes, or a standard one for the engagement; win themes, deliverables, and a budget priced from your rate card. These are the constraints the AI writes from.
It drafts the chapters, checks them against every requirement, and closes the gaps it can from your documents. You answer its questions, critique, route notes back, revise only what needs it, share for approval, and publish to Word. Every run is kept.
The RFP in place, marked up by your team and by the AI — budget, scope, risk, qualification gaps, each anchored to a page. Then every requirement extracted, de-duplicated, confirmed and given an owner. That list becomes the compliance matrix.
Build the labor budget from your rate card — roles, rates, allocation by month. Add travel and other expenses, choose fixed price or time and materials, apply the risk premium once. The pricing chapter is written from this, anchored to numbers instead of a spreadsheet that drifts, and a time-and-materials bid carries a pricing schedule by month.
Every run is kept as a numbered version. The change report says what the AI changed in each section and why — the review note, the compliance gap or the input that prompted it — as a redline on screen and as tracked changes in Word. Restore any earlier version; it comes back as a new one, so nothing is ever overwritten.
When the draft needs a fact only your firm has (a reference, a certification, a name), the AI asks you instead of inventing one: a numbered question, highlighted in the text and asked only once, however many chapters need the fact. Answer it, drop the claim or assign it to a colleague, and the next run writes your answer in. Until the last one is settled, the draft is marked DRAFT and the download asks first.
Lock the sections you are happy with, or edit one yourself, and no run rewrites them. The one exception is a locked Executive Summary: when the chapters it sums up change, it is brought into line, and you are told before the run starts. Revise reopens only the sections a comment, an answered question or a compliance gap is waiting on and edits them in place; Rewrite writes everything unlocked fresh. The Draft page says what changed since the last run and suggests which.
The monthly cost of any plan pays for itself in the hours saved on the first proposal. Knowing every requirement is covered avoids unplanned project cost. And submitting more high quality proposals faster is the key to growing your business.
From a single proposal for an individual consultant up to a full team workspace for a large firm. Enterprise adds SAML single sign-on, set up after order, and integrations with Salesforce and HubSpot available on October 16, 2026.
See full pricing"The answer was never more AI. It was more rigor, then AI. Front-load the structured work, and the output is dramatically better because the inputs are dramatically better."
"It's always easier to critique than create."
Built by someone who spent 30 years writing, reviewing, and judging ERP proposals across SAP, Oracle, Workday, and PeopleSoft.
Start your 14-day free trial: one proposal, the Pay-per-Use workflow, no credit card.
Start free trialOrganized by the four phases of a proposal. The same path your team already follows, with the rigor built in. Described in full here; some features belong to particular plans — the pricing page lists what each includes.
Every engagement your firm has in play, its phase, owner, due date and value. Won and lost bids stay on record — win rate by industry, platform and owner is built from them.
Client, dates, RFP reference, budget and industry come out of the document, shown in purple; click one to see the page, line and words of the RFP it came from. Type over anything and it is yours; nothing you type is overwritten.
The RFP in place, with the AI's comments and your team's anchored to the page. On Requirements, extract the requirements, merge the duplicates, confirm them and give each category, or a single requirement, an owner. That list becomes the compliance matrix. Requirements come from the RFP and from any requirements document you attach: PDF, Word or a spreadsheet.
A Bid Fit score out of 100, go or no-go, with every number linked to its source. The RFP's own evaluation weights sit beside it, never in place of it, and the page lists what to attach to raise the score.
The one the buyer prescribed, built from the RFP in its own words, with a list of anything left out to add back. Or a standard one for the engagement (new implementation, upgrade, module add-on, managed services, assessment or staff augmentation), one you upload, or your firm's own from the Library. Sections renumber as you untick them. Everything before the Appendices counts toward the page limit. Résumés, the pricing schedule and the compliance matrix stay in the Appendices, and a draft that runs over is shortened once, on its own, before the run finishes.
Two short lists for the whole proposal: the messages the draft keeps making, and the facts that make them believable. Suggest from Bid Analysis drafts both. Every chapter reads them, so the positioning holds from the executive summary to the pricing.
Labor from your rate card by role and month, travel and expenses, fixed price or time and materials. A time-and-materials bid gets a pricing schedule appendix — hours, travel, expenses and cost by month — and a table too wide for the page turns landscape.
Each of the six workflow pages locks when its step is done, and the draft is generated only once all six are locked. A locked page is read-only until someone who can edit the proposal unlocks it. Lock all locks every page that is ready in one step, and says which ones it skipped and why.
Generation writes the chapters from everything you prepared, then checks the whole draft before it finishes. The Compliance Matrix scores every confirmed requirement automatically. The run closes each gap once, using only what your documents support, and where they cannot it asks you a question tied to that requirement. Resolve what is left on Review: tell the AI what's missing for your next Revise, or mark it already covered or not applicable, with the reason. Before it finishes, the run reads the whole draft once more: a consistency check fixes places where chapters disagree, and a source check flags every claim nothing you supplied supports, as a comment for you to settle. Review then puts the AI's comments and your team's beside each section, and a comment you send to the AI is applied on your next Revise.
Lock the sections you are happy with, or edit one yourself, and no run rewrites them. The one exception is a locked Executive Summary: when the chapters it sums up change, it is brought into line, and you are told before the run starts. Revise reopens only the sections a comment, an answered question or a compliance gap is waiting on and edits them in place; Rewrite writes everything unlocked fresh. The Draft page says what changed since the last run and suggests which.
Every run is kept as a numbered version. The change report says what the AI changed in each section and why — the review note, the compliance gap or the input that prompted it — as a redline on screen and as tracked changes in Word. Restore any earlier version; it comes back as a new one, so nothing is ever overwritten.
When the draft needs a fact only your firm has (a reference, a certification, a name), the AI asks you instead of inventing one: a numbered question, highlighted in the text and asked only once, however many chapters need the fact. Answer it, drop the claim or assign it to a colleague, and the next run writes your answer in. Until the last one is settled, the draft is marked DRAFT and the download asks first.
When the draft is ready, one button on Review notifies the approvers, naming their sections, or shares it with the colleagues you pick. It warns you first if anything is still open. After a new version, only the approvers whose sections changed are told.
Press Edit text on any section and change the wording by hand. It is marked Your text, with who edited it, and no Revise or Rewrite touches it until you hand it back.
Mark a document such as your insurance or methodology statement Use word for word. The AI decides where it belongs, the app places your exact text there, and the run tells you which section it landed in.
Firm Profile (who you are, your tone and voice, banned and preferred terms) and Branding (logo, colors, fonts, cover design and your own cover photo), plus methodology, qualifications, resumes, past proposals, deliverables, rate card, your own Tables of Contents and standing instructions. Filed once, with Upload files suggesting the folder for each document. The Firm Profile reaches every proposal; everything else, when you attach it.
Five roles, additive: Admin, Builder, Budgeter, Librarian, Approver. Invite by email and the invitee lands in your firm with the right roles. Each of the six workflow pages locks when its step is done, and every role change is recorded in Activity.
The ? opens help for the page you are looking at. Type a word and it filters the topics; ask a question in your own words and Ask the AI answers from the Help Center, and says so when it can't. A demo workspace, a sample firm you can explore read-only, is one click from your firm's name, and a click-through tour walks the whole product on real screens.
Transparent pricing. Every tier is self-serve: pick a plan, pay through Stripe, and start immediately. Or try it free for 14 days, no credit card required.
14 days, one proposal, the Pay-per-Use workflow. No credit card required. Word download comes with a paid plan; on day 14 nothing is deleted — the workspace is read-only until you subscribe.
The monthly cost of any plan pays for itself in the hours saved on the first proposal. Knowing every requirement is covered avoids unplanned project cost. And submitting more high quality proposals faster is the key to growing your business.
One proposal at a time, bought when you need it. For individual consultants and one-off bids.
For solo practitioners and very small firms responding to RFPs regularly.
The team workspace. Approvals, Bid Analysis, AI comments on the RFP, the full Library.
The large practice: 100 users, 20 proposals a month, SAML SSO on order, Gantt embedding, the longest retention.
| Feature | Pay-per-Use | Professional | Firm | Enterprise |
|---|---|---|---|---|
| LIMITS | ||||
| Users (including admins) | 1 | 2 | 25 | 100 |
| Admin users (billing and sensitive settings) | 1 | 1 | 3 | 10 |
| Proposals per month | 1 | 3 | 10 | 20 |
| PREPARE | ||||
| About the Project, read from the RFP | ✓ | ✓ | ✓ | ✓ |
| Documents | ✓ | ✓ | ✓ | ✓ |
| Gantt and org-chart figures in the draft | – | – | – | ✓ |
| QUALIFY | ||||
| RFP: read and mark up as a team | ✓ | ✓ | ✓ | ✓ |
| AI comments on the RFP | – | – | ✓ | ✓ |
| Requirement extraction and confirmation | ✓ | ✓ | ✓ | ✓ |
| Bid Analysis | – | – | ✓ | ✓ |
| BUILD | ||||
| Table of Contents (the RFP's format, a standard one or your own) and Deliverables | ✓ | ✓ | ✓ | ✓ |
| Win Themes | – | – | ✓ | ✓ |
| Budget | ✓ | ✓ | ✓ | ✓ |
| Rate card in the Library — budgets priced from it | – | – | ✓ | ✓ |
| GENERATE | ||||
| AI proposal generation | ✓ | ✓ | ✓ | ✓ |
| Review | ✓ | ✓ | ✓ | ✓ |
| Revise or Rewrite, with section locks | ✓ | ✓ | ✓ | ✓ |
| Questions for you | ✓ | ✓ | ✓ | ✓ |
| Team comments on the draft | ✓ | ✓ | ✓ | ✓ |
| AI comments on the draft | ✓ | ✓ | ✓ | ✓ |
| Chapter approval workflow | – | – | ✓ | ✓ |
| Compliance Matrix | ✓ | ✓ | ✓ | ✓ |
| Versions, change report and restore | ✓ | ✓ | ✓ | ✓ |
| Edit the AI's text yourself | – | – | ✓ | ✓ |
| Word-for-word documents | – | – | ✓ | ✓ |
| Branded Word export | ✓ | ✓ | ✓ | ✓ |
| Firm-level formatting templates | – | – | ✓ | ✓ |
| LIBRARY | ||||
| Firm Profile and Proposal History | ✓ | ✓ | ✓ | ✓ |
| Branding: logo, colors, fonts, cover designs, your own cover photo | ✓ | ✓ | ✓ | ✓ |
| Upload files | – | – | ✓ | ✓ |
| Full Library: methodology, qualifications, resumes, rate card, past proposals, deliverables, standing instructions, formatting templates | – | – | ✓ | ✓ |
| Your own Tables of Contents | – | – | ✓ | ✓ |
| TEAM | ||||
| Invite users to the workspace | – | ✓ | ✓ | ✓ |
| Roles and permissions | – | ✓ | ✓ | ✓ |
| Dashboard (full pipeline) | – | – | ✓ | ✓ |
| Activity | – | – | ✓ | ✓ |
| Export your proposals as a spreadsheet | – | – | ✓ | ✓ |
| Email notifications | ✓ | ✓ | ✓ | ✓ |
| HELP | ||||
| Page-aware help and Ask the AI | ✓ | ✓ | ✓ | ✓ |
| Demo workspace and click-through tour | ✓ | ✓ | ✓ | ✓ |
| ENTERPRISE ONLY | ||||
| Gantt and org-chart embedding | – | – | – | ✓ |
| SAML single sign-on, set up after order | – | – | – | ✓ |
| Salesforce and HubSpot integrations | – | – | – | Available October 16, 2026 |
Here is how we are different. An honest, side-by-side look at the alternatives.
| Dimension | ProposalLab.ai | AI-native response tools (Inventive, 1up, DeepRFP, AutoRFP) | Generic AI (ChatGPT / Claude) | Legacy tools (RFPIO / Loopio / Responsive) |
|---|---|---|---|---|
| Where it starts | Before the decision to bid. Read the RFP, confirm the requirements, score the fit | Some qualify first: Inventive and AutoRFP offer a go/no-go check, and DeepRFP a bid/no-bid recommendation. Then connect your content and start answering | Wherever you paste | Mainly after the decision; the library is the product. Responsive adds a fit score, and Loopio a proposal summary for go/no-go |
| What it writes | A whole proposal, chapter by chapter, from one plan, following the response format the RFP prescribes or your own custom format | Mostly answers, one question at a time (Inventive, 1up, AutoRFP); DeepRFP also drafts proposals | Whatever you prompt | Answers drafted one question at a time from the library, now with AI |
| Purpose-built for ERP SIs | Yes. The only known proposal creation product focused on ERP systems integrators, with methodology, phases and deliverables shaped by the ERP platform and engagement type | No. Horizontal — sales enablement and proposal teams in any industry | No. Generic; you supply all context | Generic horizontal tool; not ERP-specific |
| RFP analysis to structured requirements | Built-in, traceable to compliance matrix | Mostly answers question by question from past responses; DeepRFP extracts requirements into a compliance matrix, and AutoRFP and Inventive have requirement-extraction or compliance agents | Manual prompting; output not structured | Library-driven; Responsive's fit analysis surfaces key requirements and risks |
| Bid / no-bid scoring | Built-in. A weighted score across six areas; each area names the Library documents and people behind it, and values read from the RFP show the passage they came from | Inventive's Go/No-Go Agent scores fit; AutoRFP screens for deal-breakers; DeepRFP gives a bid/no-bid recommendation | Only if you prompt for it | Responsive offers a fit score and a bid/no-bid scorecard; Loopio supports go/no-go from a proposal summary |
| Budget (labor, travel and expenses, contract type, calendar) | The built-in tool generates monthly budget detail and drives the pricing section of the proposal. You load rates by role, identify holidays, and define travel and other costs. Your cost rates and margin never reach the AI. | Not available | Not available | Limited; usually external |
| Compliance matrix | Checked automatically after every completed draft, once the run has closed the gaps it can. The proposal can include the Compliance Matrix as an appendix, and you can download it to Word or Excel. | Varies: DeepRFP builds compliance matrices and reviews drafts for compliance; we found none that re-checks the whole draft automatically after every run | Not available | Responsive exports a traceability matrix |
| Approval workflow (chapter-level) | Built-in, and turned on or off for each proposal. Sign-off by one approver for the whole proposal, or one for each chapter. Notify approvers sends each person the sections to read; only the named approver can approve, and an approved chapter is locked so no later run rewrites it. | Assign, review and approve (Inventive); no chapter-by-chapter approval found | Not available | Multi-step reviews and approvals (Loopio, Responsive) |
| Regenerating a draft | Version control, with a change report you can download as a Word file with tracked changes, listing the notes, gaps and changed inputs each run was given. You can restore any earlier version to become the current version. | Version control (Inventive); no per-run account of what the AI changed and why | Start again from the prompt | Version history and an audit trail; no account of what the AI changed or why |
| Facts only your firm has | When the AI needs facts it does not have, it will insert a “Question for you” comment explaining what you need to supply to resolve the gap. | Inventive flags gaps rather than inventing an answer; DeepRFP checks drafts for missing information. No gate before submission found | Up to you to spot | Not found on their public pages |
| Page limit | Many bids have a page count restriction, and we address it. ProposalLab.ai counts the real pages after writing, and shortens an over-length draft once, on its own, without touching locked sections, to meet the page cap. | Not found on their public pages | Up to you | Not found on their public pages |
| Output | A finished, branded Word document, styled from your firm’s branding information (logo, colors, font, page formatting, etc.) that you provide and select when preparing the proposal draft. | Mostly a set of answers, with questionnaires and DDQs the strength; DeepRFP also drafts proposal responses in Word | Text, or a Word file you format yourself | Assembled from library content |
| Integrations (CRM) | Integrations with Salesforce and HubSpot will be available on October 16, 2026. | Salesforce and HubSpot (Inventive, AutoRFP) | A HubSpot connector (Claude); nothing proposal-specific | Salesforce (Loopio, Responsive) |
| Output quality on first draft | High. The AI writes under a written rulebook, and layers of quality checks run before, during and after every draft: locked inputs, required-content checks on each chapter, a fact check that flags any claim your documents don’t support, compliance gaps closed from your documents, page-limit fitting and others. | Good where your past answers are good | Variable; depends entirely on prompt rigor | Good where the library is good; AI drafts from approved content |
| Setup time | Starts as soon as the RFP is dropped in. There is no configuration or setup required. Subscribe, sign in, add the RFP or requirements, and then add the supporting information used in proposal generation. | Connect your content sources and import past responses first | Nothing to set up, but every proposal starts from zero | Build and maintain a content library before you start |
Compared from each vendor's public pages, as of October 2026.
Start a 14-day free trial and run your next RFP through it.
Start free trialThirty years writing, reviewing, and judging.
For thirty years I have been on every side of an ERP proposal. I have written them at 2 a.m. the night before a deadline. I have reviewed them as a partner, marking up junior drafts until the margins ran out of room. And I have judged them on selection committees for SAP, Oracle, Workday, and PeopleSoft — watching firms with real expertise lose to firms that simply wrote a clearer document.
The pattern never changed. A team receives an RFP, waits two weeks, then panic-writes for two more. Pricing gets guessed on a Friday. Half the RFP requirements get skimmed. The document goes out. Sometimes it wins. More often it does not, and nobody quite knows why. The problem was never a lack of talent. The problem was that the proposal process had no structure.
Then the AI tools arrived and made it worse. They optimized for generation and skipped the part that actually mattered — the structured thinking that happens before a word gets written. The result was fluent, confident, generic proposals. Selection committees recognized them immediately. I know, because I was one of them.
"The answer was never more AI. It was more rigor, then AI. Front-load the structured work, and the output is dramatically better because the inputs are dramatically better."
ProposalLab.ai makes you do the work that matters before the AI writes a word. RFP analysis, outline, budget, compliance mapping — all as structured constraints the AI writes from. The output is on-brand, on-budget, and on-spec. That is the difference rigor makes.
I built this for every firm that takes proposals seriously: the large practice whose bid crosses six desks and needs one place where review and approval actually happen, and the smaller firm that wins on expertise and has to out-prepare competitors with ten times the staff. Both know a good proposal is not about writing faster. It is about thinking clearly, and then writing well.
"It's always easier to critique than create."
ProposalLab.ai exists so that the work you are good at — the thinking, the judgment, the client you understand better than anyone else bidding — is what your proposals are made of, and the rest takes hours instead of nights. I trust it will help you win more of the work you want and grow your business faster, with less of it spent at 2 a.m. I wish you every success in your growth journey.
— Steve Magnusson
Founder, ProposalLab.ai
We will not claim a certification we do not have. Here is exactly where things stand.
Five additive roles — Admin, Builder, Budgeter, Librarian, Approver — enforced in the database, not only in the interface. Every role change is recorded in Activity.
Role changes, people joining and leaving, and deleted and restored proposals are recorded in Activity, which an Admin can search and download as CSV. The record is kept for a period that depends on the plan, up to three years on Enterprise.
Data encrypted in transit and at rest.
Your firm's data is isolated per tenant at the database level. Proposals are never used to train AI models.
Sold on the Enterprise tier and set up per customer after order — a metadata exchange with your identity provider.
The SOC 2 Type II engagement begins in January 2027. Until the report is issued we will say so, and share our controls under NDA on request.
Integrations with Salesforce and HubSpot will be available on October 16, 2026. The sub-processor list and this page are updated when they ship.
Generation, RFP analysis and review run on Anthropic's Claude models through the commercial API, whose terms exclude your data from model training. Data is tenant-isolated and encrypted in transit and at rest.
When a subscription lapses the workspace becomes read-only, then is retained for a window that depends on the plan — from 30 days to a year — so you can export it; after that, proposal content is purged. Billing and audit records are kept as the law requires. You can ask for deletion at any time at support@proposallab.ai.
A written Security Controls Overview — what is enforced where, and the evidence a reviewer can ask for — is available under a mutual NDA. Ask for it below.
ProposalLab.ai is proposal software for ERP systems integrators. It adds rigor to the preparation stage so AI can reliably generate high-quality, branded, compliant proposals. Built on 30 years of writing, reviewing, and judging ERP proposals across SAP, Oracle, Workday, and PeopleSoft.
ProposalLab.ai is built by Brasyn LLC in Bellevue, Washington, and led by its founder, Steve Magnusson. Support is answered by a person: support@proposallab.ai.